Of course, directory sales are assisted by the person-to-person conversation. Equally as important though is the abandon rate for data input for exclusively using the online questionnaire approach. From their experience, PCI says that submitters easily get overwhelmed with the number of fields and abandon at a higher rate with an online input approach only. The call helps to get the most pertinent data updates (name, address, phone, email and career information) and the verification email approach helps to heighten data capture for the remainder of the data we desire (additional degrees, spouse and children’s names, industry segments, etc).
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